iPhone 5C Fail: Apple Reportedly Cuts Orders For Unpopular
Phone
The iPhone 5C
may be cheaper than its gilded 5S counterpart, but that doesn't make it more
popular. The Wall Street Journal reports that Apple has told two of its
assemblers in Taiwan that it will scale back its iPhone 5C orders this quarter.
The report, if true, suggests that the lower-priced phone hasn't been as
popular with consumers as the
company expected. People familiar with the situation told the Journal that one
assembler's order would be cut by roughly 20 percent, and another's by about 30
percent. A component supplier, meanwhile, was told to scale back production by
50 percent. For a company that sells millions of phones, those are hardly
insignificant numbers.
This doesn't come as a much of a surprise, however.
Retailers, including Walmart and Best Buy, have been cutting prices on the 5S
to $50 or less. AllThingsD reported this week that the 5S is outselling the 5C
two-to-one. Apple itself hasn't released any specific sales figures, but it did
announce that it had sold a combined total of nine million new phones over its
launch weekend. (WSJ)
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