iWatch: what you need to
know while you are waiting!!
Apple already deployed
new talents to work exclusively on smart watch and reportedly, it is in an
aggressive path towards their most speculated product called iWatch.
Apple deployed between
50 and 100 designers working on the watch between them and designer of fashion house
Yves Saint Laurent. Besides the look of the smart watch there are many
engineering problems which are yet to be solved. iWatch can easily be a
double edged sword. On one hand, it has to compete in a market with existing
similar products like Nike FuelBand or Kickstarter funded smartwatch by Pebble,
On the other hand, keeping the Apple tradition going it has to be the best in
the market. If iWatch fails to show better quality, different and better
functionality it will fail to impress the mass. This may leave the market
wide open to be captured by its formidable competitors like Samsung.
Apple recently launched a
campaign to protect the name iWatch in many prospective markets. Among them, Mexico,
Taiwan, Japan and Russia are the ones which confirmed rumors that smart watch
from Apple is arriving in near future. According to earlier reports, Apple’s
designers working on iWatch are trying to ensure that the watch will run and
support iOS platform and it will be able to perform the same tasks that made
iPhone and iPad as undisputed market leaders. You can make calls and let
sensors to run applications for fitness or health monitoring (sensors to
measure steps and monitor the pulse rate. ).This, along with GPS functionality,
can easily track speed and position providing you a complete exercise regime,
option and monitoring.
Although initial assumptions were that the
watch will come in 2016, Apple is gearing up for a faster release sometime
during 2014.
Analysts say that the
smart watch is a most logical step towards conquering new markets for large
companies (Apple, Google, Microsoft and Samsung). Today, smartphones market is
either saturated or getting saturated fast. Taking advantage of high smartphone
density, smart watches can be positioned as additional smartphone
accessory. It is estimated that there exists a huge unexplored market of smart
watches worth around 60 billion dollars in terms of annual sales.
Apple’s
philosophy is to combine fashion and functionality. Probably this is the secret of
Apple doing a huge business all over the world. Benefiting from the same
strategy, Apple iWatch can increase its business at least three fold
for a year or two. They can lure all people having smart phones to go out and
buy another value adding yet portable device in the form of a smart watch.
There
is high probability that Apple is planning a smart watch will be made of new
technology curved glasses demonstrated mainly by LG. According to some
other school of thought Apple smart watch will be made of curved glass
which will be more like new Corning’s bendable Willow Glass from the creators
of Gorilla Glass. Corning, who is still not prepared to release the glass
commercially, has announced that this glass will mainly be used for smart
phones, watches and other smart devices. Whatever it is, the bottom line is
that the device still has to work on iOS platform,
Interestingly,
studies suggest that the market of existing smart watches is still far from perfect. If you look at the smart
watches available
today, they are still not good enough. The battery is weak to sustain
continuous bluetooth connections and limitations of smaller screens cannot be
wished away. Knowing that current
technology is not yet good enough, Apple is in the process
of plugging all these loopholes and preparing a smart watch which will be a
solid performer and a quality product.
Although iWatch is currently only an experiment, its
a matter of time when Apple will present their smart watch. Be assured
that it will NOT be just phone or tablet, but something that is always
connected to the internet and highly portable and wearable in nature. Once it
is there, it will be no less attractive than the current wearable technology
Sensation Google Glass.
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